Fresh. Clean. The one you reach for before the first meeting.
Green Apple
Lavender
Cedar
Est. 2026 · Oil-Based Attar · India
You think you know
what attar smells like.
You don't.
Three oil-based fragrances in a roll-on. Built for offices, not occasions. Lasts from morning metro to evening plans without shouting about it.
Format
Oil · Roll-On
Wear Time
6–10 Hrs
Alcohol
Zero
Volume
10ml
Subha
Morning · Office · Daily Wear
The Collection
Morning. Day. Night.
Woody. Complex. Something you didn't expect from a daytime attar.
Grapefruit
Tuberose
Cedar
Dark. Warm. The attar that earns its place in the evening.
Amber
Oud
Leather
Why Purani Gali
This isn't what you think attar smells like.
You Smell It at 9PM
You rolled it on at 7AM. It's still there at 9PM. Present. Not loud. This is what oil-based attar does.
The Guy in the Meeting
The one who smells like something. Nobody can name it. Nobody needs to. You just smell considered.
Back Pocket. Desk Drawer. Gym Bag.
10ml. Matte black roll-on. Fits anywhere. Goes with everything. One roll and you're done.
₹599. Daily.
Not ₹3,999 for occasion wear. Priced to be worn every single day. That's the whole point.
What to Expect
One Roll. All Day.
Oil behaves differently than spray. Here's what happens from the moment you put it on.
01
First 10 Minutes
The opening. You'll smell the top notes — the bright, fresh part. This fades, but it's not going away. It's warming up.
02
10 Minutes to 2 Hours
The heart. The scent settles into something more personal. This is the version you chose it for.
03
2–6 Hours
The middle. Present. Close to skin. Not loud. Exactly where it should be in a meeting or at someone's desk.
04
6–10 Hours
The dry-down. Warm, close, personal. Often the part people notice last. Still there. Still you.
★★★★★
"Wore it to a client meeting. Three people asked what I was wearing by end of day."
★★★★★
"Everyone asks what I'm wearing. Nobody expects the price."
★★★★★
"Oil-based changed everything. I don't know why I wasn't wearing attar before."