★★★★★
"Three people asked what I was wearing before lunch. Didn't know an oil attar could do that."
Est. 2026
Attar, Elevated.
Four Fragrances. Uncompromised.
Subha, Din, Shaam, Raat — four fragrances, each freshly made and complete on its own. Pick the one that feels like you, and wear it any hour you like.
Zero AlcoholUnisex by DesignShips 2–7 DaysFree Shipping ₹999+
The Collection · Four Fragrance Profiles
Pick your mood.
Subha, Din, Shaam, Raat are names for four fragrance profiles — not a daily schedule. Choose by mood, and wear any of them, any hour you like.
Any hour, any order — Subha, Din, Shaam and Raat are simply the names we gave four fragrances. New to attar? Read the guide →
How to Wear It
01
Roll, generously
Pour it generously into your palm. Oil attar is concentrated — it takes more than a dab.
02
Pat It In
From your palm onto neck, wrists, and clothes — not straight from the applicator. Spreads evenly, won't stain.
03
Wear It, Any Hour
6–10 hours on skin, whenever you roll it on. No touch-ups needed.
Our Story
Every attar brand tells you where it came from. We'd rather tell you where you're going to wear it.
Attar has been made in India for 500 years — always considered, always unhurried. What was missing was a version that felt like an indulgence every day, not staged for a special occasion, made for whoever wears it. That gap is Purani Gali: the oil, the longevity, and the skin-friendliness attar always had, made fresh and unisex from the start.
Read the Full StoryReviews
Worn by people who know the difference.
★★★★★
"Nobody expects the price. I've been wearing attars for years and this holds up against bottles five times more expensive."
★★★★★
"Oil-based completely changed how long my fragrance lasts. Switched from alcohol-based sprays and never going back."
4Complete fragrances, worn by anyone
₹599–799Per bottle, price varies by fragrance
10mlRoll-on · Pocket-sized
0%Alcohol, ever